Social networking platform Facebook recently announced that it now has 65 million businesses pages on Facebook, 8 million have profiles on Instagram. In a blog post released this week Facebook said with more than 5 million active advertisers on Facebook, it needs to provide solutions for businesses so customers can learn more about their products, visit websites, download an app, or even send messages.
In an interview to ET, Esme Dean, lead for SME India spoke about the small and medium business market for Facebook in India and how they are leveraging the platform:
Small businesses are the backbone of Indian economy, as they are the primary drivers of new jobs in the country. Business strategies, particularly for mobile, can help them grow tremendously, which in turn can have a significant impact on the global economy. Creating a mobile presence, however, can be difficult to do and expensive. The biggest reason businesses succeed or fail is their ability (or inability) to attract customers.
In a mobile powered economy, people engage with the things that matter. Facebook is an important part of everyday life for people in India with over 184 monthly active users and 99 million daily active users and more than 178 million people access Facebook monthly on mobile and over 95 million people daily. Also, over one billion people on Facebook are connected to at least one business in another country. And that is also true in India, as 41% of people on Facebook are connected to at least one business in a foreign country and 59% of people on Facebook in India are connected to at least one SMB.