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Earlier Matra was Khadi for nation, now its Khadi for Fashion- PM Modi

Prime Minister Narendra Modi has time to time pitched for using khadi products. Recent figures have shown that PM Modi’s push has not gone in vain. So much so, that last year, the industry raked up Rs 50,000 crore in sales for the first time, according to The Times of India report. The data was released by Khadi & Village Industries Commission (KVIC). The list of institutions willing to use these products is expanding too. Recently, it was learned that Khadi products like bed-sheets, dressing towels, surgeon gowns and herbal shampoos will soon make their way into government hospitals across the country. “We are expecting orders worth around Rs 150 crore from government hospitals under the Union Health Ministry spread across the country in the current financial year,” KVIC Chairman Vinai Kumar Saxena told PTI. This is one of the several initiatives taken by the Narendra Modi government to revive the once-ailing village industry.

Earlier, PM Modi had said the sale of khadi products had gone up by almost 125 percent since he urged the people to opt for the hand-woven cotton fabric. “I was told that khadi sales increased by almost 125 percent,” Modi said on the ‘Mann Ki Baat’ programme on All India Radio, according to the IANS report. “I urged people to purchase khadi last time. I never said become khadiwadi but I said buy some khadi. There was an increase in khadi (sales),” he added. KVIC Chief Executive Officer Arun Kumar Jha told IANS PM Modi’s appeal had provided a much-needed fillip to khadi.


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