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E-Marketing and Branding Strategies for MSMEs (Date to be announced)

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One Week programme on E-Marketing & Branding Strategies for MSMEs (Date to be announced)

Around 88% of micro and small enterprises have found that social media helps them get increased exposure for growing into the market. Internet as well as social media has caused an unprecedented shift in the way business is done today. The explosive growth of social media sites is overwhelming proof that this arena is ideal for connecting with existing customers and engaging with prospects. Few excellent insights enable to get an organisation on the path to social media success. The necessity of communicating with customers through online channels and the role that social media could play in both obtaining and retaining customers is huge.

Objectives

The programme is designed to enable participants to:

  • Comprehend changes in the consumer behaviour and its imperatives on advertising, branding, and ultimately how all these yielding return on investment (RoI).
  • Understand value of website and traffic generations and utilise website as a valuable tool for marketing.
  • Assess implications of Porter’s 5 Ms to RoI
  • Utilise search engine optimisation and marketing to generate traffic and monitoring tool especially drawing the benefits of social networking and building market expertise.

Contents

  • Google as Search Engine
  • SEO & SEM
  • Create online strategies
  • Identify and recruit influencers
  • Gain competitive intelligence
  • Security and online threats
  • Six Methods of E-Commerce

Benefits to participants

Through case studies, executives will be exposed to a wide variety of practical issues including modes of international business, international marketing, global supply chain management, acquisitions and mergers, import/export methods, foreign exchange risks.

For whom: This programme is for the officials of PSUs, Entrepreneurs, Banks etc., involved and exposed in SME Promotions Market.

Duration & Venue: 5 days at ni-msme, Hyderabad.

Fee: Rs.18,000 per participant. The fee covers cost of tuition, reading material, boarding and lodging (Non-AC, shared accommodation). It does not cover travel costs of participants. Fee should be paid in advance by way of demand draft drawn in favour of the CAO, ni-msme, Yousufguda, Hyderabad – 500 045. Fee once paid shall not be refunded. However, a substitute may be permitted.

Administration

All the courses are residential in nature at ni-msme, Hyderabad campus and at the end a certificate of attendance would be awarded to all the participants. The fee covers cost of tuition, reading material, boarding and lodging in non-AC twin sharing basis but does not cover the to and fro traveling cost. AC accommodations available at extra cost and as per availability and first come first serve basis. Fee should be paid in advance by the way of demand draft drawn in favour of the CAO, ni-msme, Yousufguda, Hyderabad – 500045. Fee once paid shall not be refunded; however, substitute candidate would be permitted to attend the programme.

Joining Instructions

Accepted nominees are requested to reach ni-msme a day in advance of the commencement of the programme. During the programme participants are advised to keep themselves free from all official and personal commitments. Participants are also advised to keep their cell phone in silent mode during class room sessions.

Please address your enquiries and nominations, so as to reach before 10th July, 2017 to:

The Registrar

ni-msme

Programme Director:

Dr. Dibyendu Choudhury

Yousufguda, Hyderabad – 5000045

Telephones: 91-40-23608544-5-6-7, 23608316-7-8-9

Fax: 091-040-23608547/23608956

E-mail: registrar@nimsme.org, webmaster@nimsme.org

Website: www.nimsme.org

ni-msme

Yousufguda, Hyderabad – 5000045

Telephones: 91-40-23608228(Dir),

23608316-7-8-9, (0)-9700422230 (cell)

Fax: 091-040-23608547/23608956

E-mail: dibchoudhury@nimsme.org,

dibchoudhury@gmail.com

Website: www.nimsme.org

 

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