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Brand Identity Protection through Trademark Strategies

One week training programme on Brand Identity Protection through Trademark Strategies

(Date to be announced)

About IPFC

The Intellectual Property Facilitation Centre (IPFC) for MSMEs has been established at ni-msme in the year 2009-10, sponsored by Development Commissioner (MSME), Ministry of MSME, Govt. of India. The center conducts various awareness and training programmes, seminars relating to IPR at both National & International level.

Rationale

To stay alive and flourish in highly competitive environment, enterprises strive to retain distinctiveness and quality in their products and services so that a discerning customer is repeatedly drawn to them in preference to the competitors. Another area of concern has been rampant counterfeiting and “me-too products” creating confusion resulting in lower sales and profits to genuine producers. Enterprises should make effective utilisation of Intellectual Property Rights to differentiate their products and services from those of competitors and create identity in market place. They must seek trademark for their distinctive signs, logos, etc, so that the consumer can easily identifies them with the products as origination from a particular source. A strong branding strategy utilises trademark protection to build good will of the product or service. Registering trademark creates an intangible business asset that can build significant value and can later be sold or licensed.

Therefore, adopting the trademark strategies can help the enterprises to nourish a brand image, extend products’ life cycle, and provide a basis for international expansion of the business, supported by legal protection, for licensing, franchising, acting as a buffer to survive market or product pressures. It also strengthens the potential of enterprise business and capacity to compete domestically and internationally.

Objectives

The present programme deals with the basic concepts of IPR mainly trademarks and the steps to be taken for protecting the company’s trademarks which will allow the business to own and control the brands for attracting the customers.

Programme Contents

  • Branding for SMEs- Concept and its Purpose;
  • Characteristics & Guidelines for Successful branding
  • Role of trademark in Brand Protection
  • Protection of Brands Internationally through Madrid System
  • Challenges of Counterfeiting & Piracy for MSME Brands;
  • Case Studies on Brand Management

Methodology

This workshop will adopt a practical and interactive approach including Group Discussions, Self-learning Exercise & Case Studies. Sessions will be handled by eminent IP experts (technical/legal) connected with the topics of proven track record.

For Whom

Enterprises, Research institutes, MSMEs, Academic institutions & Universities, MSME Development Institutes, Technical Consultancy Organizations, Incubators, IP professionals, Industry Associations, Business development cells, Entrepreneurship Cells, Technology Transfer Cells, IP-owning entities, Policy makers, Inventors, Engineers, R&D Heads, Subject Matter Specialist, Marketing Agencies and others engaged in technical endeavor

Date & Venue: 17-21 July, 2017, at ni-msme, Hyderabad.

Administration

The programme is full time. Normally the session timings are between 9:00 a.m. to 05:00 p.m with breaks for coffee and lunch. Guest rooms are spacious and can accommodate on twin sharing.

Fee: Rs.18000 (Residential) / Rs.15, 000 (Non-residential). Fee should be paid in advance by way of demand draft drawn in favour of the CAO, ni-msme, Yousufguda, Hyderabad– 500045. Fee once paid shall not be refunded. However, a substitute will be permitted.

Certificate will be awarded at the end of training programme.

Please address your enquiries and nominations by 10th July, 2017:

Programme Director Assistant Registrar
V. Swapna ni-msme
Registered Patent Agent
& Trademark Agent Yousufguda, Hyderabad
IPFC, ni-msme Telangana State-500045
Yousufguda, Hyderabad-45 E-mail: ar@nimsme.org
E-mail: swapnaipfc@nimsme.org webmaster@nimsme.org
swapnavanamala@gmail.com Phone: 040-23633260, 23608316
Phone: 040-23633261, Mob: 9885999073 Fax: 040-23608547, 23608956

 

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